01 What kind of AI do you build?
AI infrastructure: document and data intelligence, workflow automation, retrieval grounded in your own data, intake classification, compliance monitoring, and structured outputs. Specific jobs with citations, not a general-purpose chatbot.
02 Do we need our own AI model?
Rarely. Most builds use frontier model APIs (Anthropic, OpenAI, Google) chosen per task for capability, latency, cost, and residency. When a use case demands it, we fine-tune or self-host. Model choice is an engineering decision, not a default.
03 Where does our data go when AI processes it?
That is decided in writing during the Blueprint, which defines what reaches a model, what stays local, what gets logged, and where inference runs. Canadian-hosted infrastructure is the default.
04 What if the AI is wrong?
Defined behaviour: fallbacks, confidence thresholds, human review queues, and graceful degradation. The system is built to handle model errors as a normal operational condition, not an exception.
05 Can we just give everyone a ChatGPT or Claude subscription?
For individual drafting, summarizing, and learning, yes, and you should. A subscription is a general-purpose tool a person opens and prompts. It has no standing connection to your systems, no memory of how your business runs, and it only acts when someone drives it. That is a productivity tool for a person, not an AI system for a business. When you need AI embedded in a workflow, governed, and reliable enough to depend on, you have outgrown the subscription.
06 When does API-based AI make more sense than consumer apps?
When the work needs to run inside your software, not at a keyboard. APIs let you embed models in the tools you already use, choose the model per task (Claude, GPT-class, Gemini, or open-source), set data-retention terms in writing, and pay per token at volume instead of stacking $20–100/month seats across a team. That is the path from "everyone has a login" to a system the business runs on. The Blueprint defines whether you are there yet.