Privacy Policy

Last updated: 08 Sep 2026

Entoura.Studio is operated by Entoura Brands, a company registered in British Columbia, Canada (referred to here as "we," "us," or "Entoura"). This page explains what data we collect, why, and what we do with it. If something here doesn't make sense, email hello@entoura.studio and we'll explain it in plain language.

What we collect

When you contact us. If you fill out a form on this site, send us an email, or book a call, you give us your name, your email, and whatever you tell us about your business. We need that to reply. A successful form submit or booked call also sends a conversion event to Google Ads and Meta so we can measure advertising. Email may be hashed before it is sent.

When you subscribe to Field Notes. If you join the article digest on Resources or in the site footer, you give us your email and explicit consent to receive one weekly email summarising new articles. We log that consent in our database with a timestamp, the consent text you agreed to, where you signed up (footer or resources page), and your IP address and browser type for audit purposes under Canadian anti-spam law (CASL). Delivery runs through Resend; unsubscribe links in every email stop future messages. To withdraw consent or delete your record, email hello@entoura.studio.

When you request the AI guide. You give us your email and consent to receive the guide and follow-up notes. Your email is stored in Canada. Delivery runs through Resend (United States). Unsubscribe links in every email stop future messages. To withdraw consent or delete your record, email hello@entoura.studio.

When you visit the site. First-party analytics counts page visits and which pages get read. Your browser sends those requests only to entoura.studio, and the anonymous measurement data is currently forwarded to PostHog in the United States while our Canadian analytics server is being set up; see Analytics and advertising below for the detail and the opt-out. Paid campaigns also load three advertising tags, Google Ads, the Meta Pixel, and the LinkedIn Insight Tag, so we can tell which ads led to a call or a form, and so we can show a follow-up ad to someone who already visited. Those tags are run by Google, Meta, and LinkedIn in the United States, and they can associate this visit with other sites and apps that use the same tools. We do not sell that data. You can turn analytics and the advertising tags off at any time; see Analytics and advertising below.

Why we collect it

To respond to you, to talk through your project, to do the work if you hire us, and to measure whether paid ads led to a conversation.

Where it lives

In Canada. Our infrastructure runs on Canadian-hosted services, so the data you give us is stored in Canada, under Canadian privacy law (PIPEDA). Where a specific feature needs a provider outside Canada, we name it below.

When you chat with our AI concierge

Some pages offer an AI concierge ("Entoura") you can talk to. If you use it, we store the content of your conversation along with any name and email you give us, so we can answer you and, if you want, book a call. Conversation text is used to respond, qualify the fit, and schedule a call. It is not sold and it is not sent to Google or Meta as ad creative. The page itself still loads the advertising tags named below unless you have opted out.

The conversation and your contact details are stored in Canada. Three parts of the concierge involve service providers outside Canada: the AI model that generates replies (Anthropic, United States), the email that notifies us of your message or booking (Resend, United States), and the calendar that holds your booking (Cal.com, United States). These providers process the minimum needed to do their job, under their own privacy terms and contractual safeguards. We keep the model configured so it does not retain your conversation after it answers. If you would rather not use the concierge, every page also has a direct booking link and our email address.

We keep concierge conversations only as long as needed to follow up, and we delete conversations that do not lead anywhere within 12 months. You can ask us to delete yours sooner at hello@entoura.studio.

When you use the AI Opportunity Assessment

The assessment asks about how your business runs and where it loses time, then emails you a report. We store your answers, the report, and the contact details you give us (name, email, business name, and phone if you provide it), so we can produce the report, send it, and follow up. If you submit an email or book a call, we also send a conversion event to Google Ads and Meta so we can measure advertising. Email may be hashed before it is sent. Your report and answers are not sold and are not used as an ad audience.

Your answers and report are stored in Canada. Two parts of the assessment run on providers outside Canada: the AI that reads your answers, scores them, and writes the report (Anthropic, United States), and the email that delivers the report and holds our contact list (Resend, United States). These providers process the minimum needed to do their job, under their own privacy terms and contractual safeguards. Every page also has a direct booking link and our email address if you would rather reach us that way.

Anonymous sessions that never reach the email step are deleted on a 30-day schedule. For sessions that do, we keep the records only as long as needed to follow up. You can ask us to delete yours sooner at hello@entoura.studio.

How long we keep it

For inquiries that don't lead anywhere, we delete the conversation thread within 12 months. For active clients and projects, we keep records as long as the engagement runs and for a reasonable period after, in case there are tax, legal, or warranty questions. If you want your data deleted at any point, email us and we'll do it.

Who we share it with

Almost no one. The exceptions:

  • Tools we use to operate (email, calendar, file storage, hosting). These providers have their own privacy practices, and we use ones that comply with Canadian law.
  • PostHog, Inc., for the anonymous page-view analytics described below. Currently processed in the United States. See PostHog's privacy policy.
  • Google LLC, for Google Tag Manager (tag delivery), Google Ads conversion measurement, and remarketing. Processed in the United States. See Google's privacy policy.
  • Meta Platforms, for the Meta Pixel and Conversions API (conversion measurement and remarketing). Processed in the United States. See Meta's privacy policy.
  • LinkedIn Corporation, for the LinkedIn Insight Tag (conversion measurement and remarketing). Processed in the United States. See LinkedIn's privacy policy.
  • Functional Software, Inc. (Sentry), for error monitoring. Processed in Germany, in the European Union. See Sentry's privacy policy.
  • If we have a legal obligation to disclose (a court order, for example).

We do not sell or rent your data. The advertising tools named above receive the minimum needed to measure ads and, if you arrived from an ad, to show relevant follow-up ads.

Your rights under PIPEDA

You can:

  • Ask what data we have on you
  • Ask us to correct anything that's wrong
  • Ask us to delete it
  • Withdraw your consent at any time

Email hello@entoura.studio for any of these. We'll respond within 30 days.

Analytics and advertising

We run first-party analytics (PostHog) to count visits and understand which pages get read. Your browser talks only to entoura.studio, which is served from a Canadian region; that server forwards the measurement data to PostHog's cloud in the United States. We are standing up our own analytics server in Canada and will update this page when the data stops leaving the country. In the meantime this stream carries anonymous page-view data only: your name, email, and anything you type into a form, the concierge, or the assessment are deliberately kept out of it. It is not sold and it is not sent to Google or Meta.

Google Tag Manager loads and manages the Google Ads and analytics tags described here. It runs on every page and is processed in the United States by Google LLC.

The Google Ads tag measures conversions (including booked calls and assessment leads) and can build a remarketing list of site visitors, so a follow-up ad can appear on Google, YouTube, and partner sites. The Meta Pixel and Conversions API do the same for ads on Meta properties. The LinkedIn Insight Tag does the same for ads on LinkedIn. All three are processed in the United States. They set cookies (including _gcl_*, _fbp, _fbc, and li_fat_id) unless you opt out.

Analytics and the advertising tags are on by default. You can opt out below and we will not load them on future visits from this browser. If your browser sends a Global Privacy Control signal, we treat that as an opt-out automatically.

Booking a call through Cal.com may set cookies from Cal.com when you open the scheduler. Those are governed by Cal.com's privacy policy.

Error monitoring

When a page or a request on this site fails, a diagnostic report is sent to Sentry so we can find the fault and fix it. Those reports are processed on Sentry's European servers in Germany, not in Canada. A report can include your IP address, your browser, the page you were on, and the technical detail of what failed. It is diagnostic data, not marketing data: it is never sold, never used to build an ad audience, and never sent to Google or Meta. If you would rather we delete a report tied to you, email hello@entoura.studio.

Cookies

The site uses essential cookies (the ones needed for it to work). Unless you opt out, it also uses a first-party analytics cookie to count visits, and cookies from Google Ads, Meta, and LinkedIn to measure ads and to show follow-up ads.

Changes to this policy

If we update this materially, we'll change the date at the top and post the new version. Substantive changes for active clients get an email.

Contact

Privacy questions, data requests, complaints: hello@entoura.studio

If you're not satisfied with how we handle a privacy concern, you can also reach out to the Office of the Privacy Commissioner of Canada at priv.gc.ca.